As an author, you’re not only competing with other books and storytellers, you’re competing with other forms of entertainment, like movies and television. Why should a reader finish your book when there is endless entertainment available to them? Writing a book that readers finish isn’t as easy as people make it out to be.

Lightlark, a YA fantasy novel written by Alex Aster was a BookTok phenomenon and remained on the NYT bestseller list for over a year. Universal bought the movie rights to Lightlark before the book was even released. Aster is in her 20s and it’s still very early in her writing career to see skyrocketing success. This sounds like every author’s dream come true, so how did it happen?

Writing a novel is a monumental task! Gone are the days of leisurely writing and being paid a living wage for it. Most writers don’t get paid enough to write full-time. Most writers are balancing full-time jobs, children, school or other family responsibilities. Writing is our side-hustle. That’s why it’s incredibly important to learn how to write smarter, not harder.

When I finished writing my first novel, I typed out ‘The End’, patted myself on the back and gleefully sent it out to readers for feedback. It had taken me many years to work up the dedication and willpower to sit down and finish a novel. I was so proud of myself. I thought the hard work was over and I just knew my readers were going to love it. I waited patiently for their feedback, anticipating all the praise that was about to come my way. But instead, what I got back was loads of red lines, including comments about how boring my story was and how unlikeable my main character was.

It’s embarrassing to admit this, but there have been times along my writing journey when I’ve spent more time thinking about how my writing can serve me than how it can serve readers. I became a much better writer when I realized the purpose of my writing is to entertain and inspire others. When I shifted my focus outward, I could better see what I needed to work on to improve my reader’s experience and ultimately my own writing.