As an author, you’re not only competing with other books and storytellers, you’re competing with other forms of entertainment, like movies and television. Why should a reader finish your book when there is endless entertainment available to them? Writing a book that readers finish isn’t as easy as people make it out to be.

Colleen Hoover (CoHo) is a romance author and BookTok sensation who has sold over 20 million books. Whether you enjoy her books or hate them, you can’t deny their popularity. So, what can authors learn from CoHo’s writing? I’m going to break down some things Colleen Hoover does really well in her most popular novel It Ends With Us.

There are many reasons my first book failed, but most of those reasons come down to the fact that I did not plan it. I literally just sat down and wrote. I felt like plotting my book out would infringe on my ability to be spontaneous, creative and write from the heart. I didn’t want to painstakingly plan everything, that sounded boring. I’m a writer and I wanted to write.