As an author, you’re not only competing with other books and storytellers, you’re competing with other forms of entertainment, like movies and television. Why should a reader finish your book when there is endless entertainment available to them? Writing a book that readers finish isn’t as easy as people make it out to be.

Lightlark, a YA fantasy novel written by Alex Aster was a BookTok phenomenon and remained on the NYT bestseller list for over a year. Universal bought the movie rights to Lightlark before the book was even released. Aster is in her 20s and it’s still very early in her writing career to see skyrocketing success. This sounds like every author’s dream come true, so how did it happen?

Colleen Hoover (CoHo) is a romance author and BookTok sensation who has sold over 20 million books. Whether you enjoy her books or hate them, you can’t deny their popularity. So, what can authors learn from CoHo’s writing? I’m going to break down some things Colleen Hoover does really well in her most popular novel It Ends With Us.

When I was younger, I spent a lot of time imagining myself as a best-selling author. I pictured days pouring my ideas into my laptop at a coffee shop with a steaming Chai Latte beside me. I imagined myself signingbooks for fans at my favourite book store. There was just one problem. I didn’t have any of the habits I needed to make any of this a reality. I was stuck in dreaming when I needed to be doing.